Insight
Empire Portfolio Group Acquisition of Eleven Orangetheory Studios in Northern Virginia and Washington, D.C.
Insight
Empire Portfolio Group Acquisition of Eleven Orangetheory Studios in Northern Virginia and Washington, D.C.
September 21, 2021
Winston & Strawn LLP represented Empire Portfolio Group, a leading Area Developer and Franchisee of Orangetheory® Fitness, the heart-rate based, interval-training fitness franchise, in its acquisition of 11 studios and the area development rights in Northern Virginia and Washington, D.C. This transaction marks Empire's fourth acquisition since partnering with Revelstoke Capital Partners in December 2020 and strengthens Empire's position on the East Coast, which now includes a total of over 120 studios across nine states and Washington, D.C. This partnership also provides Empire with the ability to develop new studios and oversee current franchisees in the Northern Virginia and Washington, D.C. areas. Empire's partnership with Revelstoke has the dual mission of expanding career opportunities to current and future staff and increasing access to the Orangetheory Fitness trifecta of science, coaching, and technology to its growing membership base.