Cindy Holbrook Discusses Client Feedback at LMA Program

Co-lead of Winston & Strawn’s Global Marketing & Business Development Department, Cynthia Holbrook spoke at the Legal Marketing Association’s “Client Feedback: Turning Information into Action” on December 1. The program offered tips for enhancing client experience, turning information into action, and addressed the following topics:

• Creating "doable" follow-up strategies
• Tips for creating reports and plans attorneys will read and follow
• Communicating results (good and bad)
• Successful debrief meetings
• Identifying common themes, key trends, and service best practices
• Tracking follow-up tasks
• Critical internal communications

Ms. Holbrook serves as the managing director of practice development for Winston’s 500+-attorney global Litigation Department.