Insight
Winston Represents GHOST in Definitive Agreement to be Acquired by Keurig Dr Pepper
Insight
Winston Represents GHOST in Definitive Agreement to be Acquired by Keurig Dr Pepper
October 24, 2024
A team led by Eva Davis and Brendan Mace is representing GHOST, a disruptive lifestyle sports nutrition business, in its entry into a definitive agreement to be acquired by Keurig Dr Pepper (KDP). Under the terms of the agreement, KDP will initially purchase a 60% stake in GHOST, which will be followed by the acquisition of the remaining 40% stake in 2028. The transaction will pair GHOST’s products and people with KDP’s insights and capabilities, moving GHOST towards its vision of becoming a 100-year brand. GHOST’s net sales have more than quadrupled over the past three years, making it one of the fastest-growing brands in the energy category.