Insight
Winston Represented GHOST in its Sale to Keurig Dr Pepper
Insight
Winston Represented GHOST in its Sale to Keurig Dr Pepper
January 4, 2025
A team led by Eva Davis and Brendan Mace is representing GHOST, a disruptive lifestyle sports nutrition business, in its sale to Keurig Dr Pepper (KDP). KDP purchased an initial 60% stake in GHOST, which will be followed by the acquisition of the remaining 40% stake in 2028. The transaction will pair GHOST’s products and people with KDP’s insights and capabilities, moving GHOST towards its vision of becoming a 100-year brand. GHOST’s net sales have more than quadrupled over the past three years, making it one of the fastest-growing brands in the energy category.